-Submitted by an Anonymous Volunteer of The Emily Program Foundation
This ad says “sex sells” in big font and all capital letters with an asterisk* at the end. Underneath in a much smaller font it says “*unfortunately we sell jeans.” Can you guess what brand it is? Diesel, and they are attempting to sell their jeans.
When I look at this ad I see two half naked people in a sexually provocative manner. The guy is focused on the girl’s chest, and the girl is excited about something- I doubt it’s the jeans. Are they sure they are selling pants?
The caption “unfortunately we sell jeans” does not give the impression that their product is that great. It sounds like they would much rather sell sex.
Diesel jeans are usually aimed towards a younger audience. So what this image does is give young people the idea that they need to “put out” sexually to be happy.
Diesel is not a bad company. In fact I have a pair of their jeans. But, their method of advertising does not give the impression that buying a pair of their jeans means quality or comfort. The ad portrays that Diesel is a sexy company and they sell sexy products to sexy people.
The picture is correct in stating that “Sex Sells.” However, what else does ‘sex’ sell? Bad body image? Objectification? Lack of self-worth? Eating disorders?
Consider these questions while looking at the image:
- If there was no caption, what would you think the image was selling?
- Why is ‘sex’ so commonly used for advertising?
- What can you do to challenge the belief that ‘sex sells’?
- Do you think the concept of ‘sex sells’ affects women more than men? Why or why not?
The Emily Program Foundation is proud to support the recovery and healing process of eating disorders through artwork. With the belief that artwork helps individuals find their voice, identity, and empowerment through creative expression, we share artwork inspired by eating disorder recovery with the public as a way to increase awareness and education of eating disorders.
With that, we launch a new audiovisual project under the scope of our Art and Eating Disorders program. Through an online video platform, the new project will create a space in which participants can give voice to their story of recovery through visual recording and other creative works. This project aims to document versions of the recovery narrative that acknowledge both the struggles and strengths to ultimately provide hope and increase public awareness of eating disorders.
We are calling for participants who are in recovery from an eating disorder to share their recovery story through audio and/or visual media. Participants are asked to share some form of creative work, such as artwork, poetry, music, lyrics that relates to their experience of recovery from an eating disorder. Participation in this project will involve audio or visual recording of your recovery story, and the final short films of your story will be hosted on The Emily Program Foundation website.
Filming will take place in August, 2015. Please contact Keri Clifton by phone or email for more information on participating.
Contact: Keri Clifton at email@example.com or 651-379-6134.
Photograph Submitted by: TEPF Volunteer
This image represents everything we hold inside. By facing our fears and confronting the eating disorder monster inside, we expose everything and become vulnerable. We are saying that, like everyone else in the world, I am not perfect. Here lays everything I try to hide; everything I try to keep you from knowing about. Here are my deep roots, yet I still go on surviving.