Archive for November 30, 2015

Sex Sells: Does Nudity Sell Perfume?

By Zachary Hallett-Arnold

The product featured in this ad is Velvet Orchid, which is a perfume created by Tom Ford. This ad also features a model who is completely naked. She is covering a majority of her private parts with her upper arm and thigh. She is lying on a metallic, yet silky looking piece of material. If you look close enough, you can see the product in the bottom left corner. The model is holding a very small bottle of Tom Ford’s Velvet Orchid perfume. Tom Ford could be targeting literally anyone who finds sex appealing. Specifically, the target audience for this ad could be men looking for a perfume for a significant other of the opposite sex, or women who are seeking to attain the model’s uncommon beauty, size and overall perfection.

This ad is misleading in many ways. Although the image may be appealing because of the nude model, we have no idea what the product even smells like (there is no sample included with this ad). We don’t know how much it costs and we do not know whether the product is worth buying.

In addition to the lack of product detail, the model is also heavily Photoshopped. It creates the illusion that her body is flawless, almost matching the flawless, silky, metallic background.. Ads like these can have serious implications for its viewers. This ad promotes the thin ideal because the size of the model is far below an average American woman. It can potentially create a negative body image and low self-esteem for any woman who sees this image and desires to be more like the model displayed.  It can also foster unrealistic expectations among men about what women are supposed to look like.

Black Mist. White Light.

By: Kristine Strangis

It takes over you.
It runs your life.
It sucks you in.
Lost in an addiction.

Once you are in the black mist, it seems like there is no escape.
Never give up.
There is always light, even in the darkest times.

You see it,
That little glow in the pitch-black darkness,
It looks like a star, salvation, freedom.
You start to reach for the light,
Tasting freedom as it comes.

But you immediately stop yourself.
Suddenly, the black mist surrounds you, tempting you to come back.
It starts making promises that you know it will never keep.
You feel those feelings again.
The black mist gives you this pleasure as you breathe it in.
It takes the feelings away so you do not have to feel the pressure.

You look away for a moment
Staring at that faint glow with envy and think:
What could this little white light possibly do for me?

As you venture back into the darkness it feels incredible.
But, those moments pass just as quickly as they arrived.
You start to feel trapped again.
Lost in an endless cycle of never-ending extremes of bliss and suffering.
The illusion of having control takes over unlit you lose yourself.
The black mist is eating away at you slowly.

One chance, you think.
One chance to save yourself.

You go back toward the white light,
Desperately running.
Sweat dripping down your cold pale face.

You think freedom, as you get closer to the white light.
Warmth.
Feelings you have never felt before come alive.
Joy, sadness, fear, anger.
Light and dark.
Balance.
Life.
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Once you’re inside that little white light, it feels as though you are blinded.
Fearing the unknown.
But, in time, you awaken.

Choosing life over death.
Not just surviving, but thriving.
Alive for all the wonderful things that life has to offer.
All these feelings overwhelm you as you realize, you are finally free in the white light.

Your skin glows with radiance.
Your hair long and healthy.
Your body strong.
You have escaped,
You are free.

Goodbye black mist.
Hello white light.
Take me away.

The black mist starts to disappear as you let it go.
Fading away as find your way.
Now you are happy.
Now you are free.

Rumble on the Runway/ Minnesota Fashion Awards 2015

The Emily ProgramDSC_0474 Foundation was chosen to be the designated non-profit for The Minnesota Fashion Awards/ Rumble on the Runway 2015. Our volunteers brought eating disorder awareness, education, and resources, and promoted positive body image throughout the night. This is one small step to bridging the gap between the fashion industry and eating disorders.

To view the full album of this night click here.

Bubbleicious

-Submitted by Savannah Burg-Heller

*The post was created for a class assignment to critically analyze a media advertisement

 
This picture is an American Apparel ad for a pair of blue thigh high striped socks, though you’d never know it at first glance. In this ad, you see a young woman who is lying in a sexual position, blowing a bubble with her gum and making eye contact with the audience. The text reads “Bubblelicious” in big black font right over her posterior, as if it’s labeling it. In tiny black font you see the description of the product, as well as the name of the company. The model looks innocent and childlike, in a bed on top of a ruffled blanket. The quality of the photo does not seem professional.

Notice that the focus is on the model’s rear end, which looks like it’s barely even covered by her underwear. The actual product (the blue and white striped socks) are just an afterthought, not even shown in their entirety in the picture.

This ad is geared toward young women and uses a young model of average appearance (though not average weight). She doesn’t fit the beauty ideal that we see in most magazines and she is not wearing an extravagant outfit or makeup. Because of this, the audience will focus more on the model’s body (specifically her rear end and her mouth), less on the person as a whole and certainly less on the actual product.

Honestly, I believe that American Apparel offers a decent product, but the way they are selling it is a huge turn off to me, the potential customer. They don’t have to use sexual images to sell a product and it isn’t necessary for them to objectify this woman in order to sell their product. If American Apparel wants to sell the product, then they should show off the product itself rather than the woman’s body.

I believe that American Apparel is wrong for advertising this way because it will likely make a lot of women feel bad about themselves without even knowing why. Not only can it cause low self-esteem, but young impressionable women who see this ad will begin to think that this sort of objectification is okay.

Chose to be Anything but Normal

-Written by Jamie Margetta, a Foundation Volunteer

 

“There’s pizza in the conference room, dig in!” To most people, this is a celebratory occasion, free pizza! To me this statement creates panic and anxiety, my mind is racing with the consequences of eating this pizza. It smelled so good- I indulged. Guilt crept over my entire body. Suddenly I was aware of every imperfection I possessed. I was ashamed at my lack of will power and felt weak and defeated.

That was me not too long ago; controlled and dictated completely by the confines of food. I allowed food to be the focus of my days. My attitude revolved around what I ate. Slowly but surely my self-esteem, my body image, and my insecurities- they all revolved around food too. I was spiraling into my own world, a world in which I was ridden with depression and anxiety, a constant fear of what the next day may bring.

One day, I decided I was sick of letting that piece of pizza dictate my life. I decided I will not live my life bound by the chains of food. I challenged myself to accept who I was right there in the moment. I challenged myself to look in the mirror and appreciate my beauty in the purest form. I no longer allowed myself to be dictated by anything. Humans are so unique in that we are allowed to feel, but the beauty of those feelings is the control we hold over them. I challenged myself to be positive, to choose happiness. I challenged myself to be grateful for all that I have. I challenged myself to live, because I deserved it.

Little by little, I started appreciating nature, really taking in my surroundings, seeing the beauty of life.  Mornings were no longer dreaded, but welcomed. I enjoyed a good book, a night of Netflix on the couch, a long hike through the woods and rivers. I started seeing the world for what it was, and it taught me so much. To the tree that’s missing bark, to the river that is running low, to the flowers that will soon be frozen in snow, you are beautiful even in your imperfections.